Barclay’s Formula

For a movement to be strong you need a strong leader and a variety of people from the community to support it.  The relationship the leader has with the people can determine how they support the movement.  For example, Charles Duhigg mentioned, “The power of weak ties helps explain how a protest can expand from a group of friends into a broad social movement.”  The weak ties Duhigg mentions are the ties between you and an acquaintance and without these ties the word and support for the movement wouldn’t get spread further than a clique.  McKibben shares a similar view as Duhigg does on this topic for what a movement requires.  McKibben states, “I think it’s probably required that an awful lot of us do things that are a little hard for us.  Make a little noise.  Be a little uncomfortable.  Push other people to be a little uncomfortable.  This is really the fight of our time.”  McKibben is a strong leader and has already done uncomfortable things in order to get a movement started.  He is also being an example for others to do the same and support the movement which is what is needed for the movement to continue and spread.  Duhigg mentions how a protest can turn into a social movement due to weak ties and McKibben is encouraging people to protest, make noise, and be a little uncomfortable to get the message across.  At the root both are supporting and giving idea to the fact that a movement needs a strong leader and a strong support system.